Strategic Communications for Systemic Change
Tēnā koe. Big Picture Thinking exists to help people and organisations communicate clearly, ethically, and with imagination – especially when the stakes are high and the issues are complex.
At the heart of my practice is a simple idea: if we want better systems, we need better stories. I use illustration, narrative framing, and strategic messaging to translate complexity into clarity and help movements gain traction.
Whether the goal is public engagement, team alignment, or policy impact, I bring visual tools that distill what's essential and illuminate a shared path forward.
In an age of short attention spans and information overwhelm, visuals offer more than just clarity. They create connection.
They bridge the gap between what is and what could be – opening up space for critical thinking, collective action, and hope.
My work has supported civic tech tools, deliberative democracy projects, government agencies, Iwi and grassroots movements.
Across all of them, I help teams build the communications architecture they need to stay coherent, compelling, and courageous.
If your organisation is working toward meaningful change and needs help aligning strategy with story, I’d love to collaborate.
Let’s visualise a more humane future – together.
Recent posts
Blog
Communication strategy that shifts systems by shifting perspectives.
About
me
My experience as a visual future-maker draws on a decade of owning and running a design studio, doing sustainable business and social entrepreneurship. My personal quest is for human beings to tell better stories about ourselves and our potential, and I have made that intention foundational to my work. I live in Paekākāriki with my Artist/Nurse/Animator Husband and our Creative/Dynamic/Sparky tweenager.
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My other business is with the League of Live Illustrators. If you're organizing an event – a conference, hui, workshop, or celebration – consider bringing our creative flair on board.
We capture the essence of your event in beautiful works of art. Whether you aim to widely share event highlights through tweets or want your report-back to be a joy to read, explore how we can elevate your experience.
